Business Management
1.  About the Business Management Department
The Department is offering Post Graduate Diploma in Marketing Management (PGDMM) through English Medium since the academic year 1996-97.  It is one (01) year program offered mainly to impart knowledge in the areas of management and organizational behaviour, marketing, quantitative techniques, consumer behaviour, marketing research, product management, advertising management, sales and distribution management, and  international marketing.  The program will help the learner to seek jobs in marketing areas. Maximum duration permitted to complete the program is two (02) academic years.
Master of Business Administration (MBA) is one of the reputed professional programs offered by the Department.  The program was launched in the academic year 1993-94 and later, in the academic year 2017-18, the entire program was redesigned and restructured to suit the requirements of the job market. The main aim of the program is to prepare and equip learners with required skills in various core and specialization areas so as to enable them to assume managerial positions in various organizations.  In addition to core courses like Financial Management, Marketing Management, Human Resource Management, etc., few other courses like entrepreneurship development, business ethics and corporate governance, innovation and knowledge management, international business are also added to the structure to improve both the managerial and entrepreneurial skills of the learners.  At present, four areas of specialization, viz., Finance, Marketing, Human Resource and Operations Management, are offered and the learners can do the program with any one of the specialization area chosen by them. The program is now offered through Semester-Mode.  Minimum and maximum duration to complete the program is two (02) and four (04) academic years respectively and the medium of instruction is English.  
Master of Business Administration (Hospital and Health Care Management) [MBA (HHCM)] is another prestigious professional programs offered by the Department.  Health care is one of the fastest growing sectors in India. There are enormous career opportunities in this sector. The MBA (HHCM) programme aims at preparing young and bright graduates for challenging careers in health care organizations like corporate hospitals, insurance companies, NGOs, Health Care Information Technology and public health organizations. The program is offered in collaboration with two reputed organizations - Apollo Hospital’s Education and Research Foundation (AHERF), Hyderabad & Krishna Institute of Medical Sciences (KIMS), Secunderabad.  The course is delivered through class room lectures, case studies, field visits, project work, audio-visual presentations, group discussions, seminars and internship.  Contact-cum-Counselling Classes will be organized continuously for about 15 days in each  semester and attending these classes is mandatory.  Minimum and maximum duration to complete the program is two (02) and four (04) academic years respectively and the medium of instruction is English. 
The Department has been imparting quality management education through case analysis, activity-based assignments, internship, project works, etc., to develop dedicated, innovative and effective managers, researchers and teachers.
Programs offered by the Department of Business Management, at present, are:
  • Certificate in NGO Management
  • P G Diploma in Marketing Management
  • Master of Business Administration
  • Master of Business Administration (Hospital & Health Care Management)
  • Research Programmes - M.Phil. & Ph.D.
Certificate in NGO Management (CNGO Management) is one of the programs offered by the Department of Business Management.  The main motive behind starting this program is to create an awareness and understanding in the learners about the role played by the Non-Governmental Organizations (NGOs) for the upliftment of the society, management and functioning of NGOs, source of finance to them, etc.  The program was targeted to improve the managerial skills of the individuals who are working and / or wish to work for NGOs. The program is being offered through Telugu Medium.  Minimum duration of the program is Six (06) months and the maximum duration is One (01) year.
The Department of Business Management is offering research programs – M.Phil. and Ph.D The research programs are being offered as per the academic regulations of the University Grants Commission (UGC) and Telangana State Council of Higher Education (TSCHE).   The study for the program consists of course work and submission of dissertation / thesis.  The University adopts a multi-media approach for imparting instruction and research guidance.  The departments organize Personal Contact Programmes (PCP) for a period of one semester for course work for both M.Phil. / Ph.D. programes. Attending this PCP is mandatory with 75% of attendance. The medium of instruction and examination including entrance test, course work and dissertation/thesis for both M.Phil./Ph.D. is English only. 
Details of the research scholars pursuing M.Phil./Ph.D., In the Department of Business Management are:
Name of the Department
2018-19 Batch
M.Phil.               Ph.D.
2020-21 Batch
 M.Phil.               Ph.D.
Business Management
   01                        11 
  Nil*                     Nil*
M.B.A., & MBA (HHCM) are the flagship programmes of the Department of Business Management which aims at holistic development of the learners for their successful career. The Department has a good number of learners who completed  MBA Programmes. 
 All programs offered by the Department are recognized by Distance Education Bureau (DEB), UGC, New Delhi. Further, all programs, including research programs, are accessible, affordable and flexible from various angles including infrastructure, fee-structure, choice of learning, pace of learning, etc.  Learners, who couldn’t complete their studies but wish to continue the same, can take re-admission as per the norms of the University in vogue.
Name of the Faculty
Prof. Y. S. Kiranmayi
Adjunct Professor
Dr. Radha Krishna
For Further Details
Head, Department of Business Management
Faculty of Commerce
Academic Branch
Dr. B. R.Ambedkar Open University
G. Ram Reddy Marg, Jubilee Hills
Hyderabad, Telangana, 500033